I’m a strategic planner with a fascination for the way in which purposes are defining the relationship that exists between people and brands and organizations nowadays.
After 5 years at Y&R Barcelona, working locally and globally for the biggest FMCG brands such as Danone, Schweppes, Gallina Blanca, Cuétara or Affinity PetCare, my curiosity and the aim to grow personally and professionally led me to Stockholm where I joined Hyper Island. With a newfound mindset, I ended up settling in the UK where I had the pleasure to join Huge and Deep Focus. Since then, I’ve been applying my traditional brand planning background in a completely digital environment for some of the world's most highly regarded brands including Unilever, Nestle Dolce Gusto, Purina, SEAT, Diesel, among others.
During my career I’ve been helping global brands and businesses to evolve and connect with their audiences through creative and relevant solutions either through ATL advertising campaigns, interactive POS experiences or social media campaigns. These always followed a common denominator: Aiming to create meaningful and culturally connected brands, that stand for something bigger than themselves whilst simultaneously ensuring they meet and hopefully exceed their business objectives.
Methodology and tools
My work philosophy:
WHY. WHY? to challenge myself, the team and even the client during all the process. WHY? to rethink each established thought, imagine new possibilities and find what the clients truly need, instead of what they are asking for. WHY? to be brave, be agile and be critic.
WHY? to question everything. Why? to move forward.
My mantra:
Inspiring strategy for efficient creativity.
